403. Strategic Content with Pamela Wilson
Marketing Speak
00:00
The Evil Twin Strategy
A lot of people get excited about a tool. They want to figure out a way to use it. I think we have to figure out what we're trying to accomplish first and then go looking for tools. We don't want the tail wagging the dog. That would be a great use for AI though, getting a basic rewrite first draft of a rewrite done that would be different enough from the original. You could then go in and take that first draft rewrite the AI version of the rewrite and add the human touch.
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