The revenue expansion for for a customer who does not churn, is just magical for a business. So you may not have added any new customers, but the ones you have, it's expanding inside the organization. And we really sor that with bottom up sass products. It provides value. The department next door gets addicted to it. Now you've got 17 people on it. That is, in terms of growth, the most delightful.
This Startup Basics is all about growth & retention. Tiffani Bova from Salesforce joins to talk about how startups should measure customer health, the pitfalls of high churn, the best kind of growth, how to earn trust by saying "no" & more.