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Scarcity, Guarantees & the Cohort Method (with Vince Del Monte) Pt.1 - March ‘22 | Ep 452
The Game w/ Alex Hormozi
The One-Way Play - Part One - Adding Scarcity
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"I love it. It goes back to the offer now and having, you know, when we talked about our last podcast, the one-way play," he says. "It is my opinion that you should guarantee that scares you more than the customers." And then figure out what's wrong with your business model and your fulfillment that makes you scared. Use the guarantee as the fear driver to get you to fix your business".
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