The success stories I hear often all revolve around there being an identifiable pain in the organization. Sometimes it's that people are leaving. In fact, that happened to Airbnb. Other times you're well aware of developers complaining about the problems and challenges they're having in their day-to-day work. So beginning to tackle developer experience should really just begin with picking one concrete thing within the organization. Something that has leverage. You want something that's going to provide a return for the business.

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