How Do You Evaluate the Impact of Your Change?

Lik: Once you have the problem very well defined, i believe then that you should try to look anywhere possible for inspiration. Gather everyone who thinks smart and has a solution. And we use a relatively simple framework at rev is called i c e e. It's used a lot in conversorate optimization. You evaluate the impact of the change that ou're going to make. So if it is a big change, you'll likely have a huge impact. A if it's a tweak on a button color, which we don't do it rev then it will likely have a very small impact. C is the confidence that you have that it will address the hypothesis and will address the

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