#382: How to Use Failure as Fuel to Ignite Your Business Storytelling
Business of Story
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The ABT - The Secrets to a Successful Marketing Campaign
Brandon Bornison is the author of Mindset Secrets, How to Do Whatever Takes to Master the Habits to Transform Your Business, Relationships and Life. The ABT leverages the three forces of story, of agreement, contradiction and consequence that our primal pattern seeking cause and effect decision making limbic buying brain adores. Learn how to apply the ABT to make all of your communications hack through the noise and hook the hearts of your audience in under 15 seconds.
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