8min chapter

The Talk Show With John Gruber cover image

410: ‘Shipping vs. Shipping’, With Jason Snell

The Talk Show With John Gruber

CHAPTER

Navigating Product Launch Challenges

This chapter delves into the difficulties companies encounter in launching new products, particularly the risks of overpromising readiness. It also discusses strategies for success, including maintaining secrecy, forming partnerships, and Apple's careful approach to innovation amidst competitive pressures.

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