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11min chapter
Zapier: Lane Scott Jones on proving a 454% content ROI (rerun)
Content, Briefly
AI in Content Creation at Zapier
The chapter explores the integration of AI tools in content creation at Zapier, focusing on tasks like SEO keyword research, generating content bots, and creating fake customer stories using AI-generated customers. The speakers discuss the benefits of AI and automation in freeing up time for more creative work, showcasing the practical applications of AI in content marketing, such as creating press releases and interacting with editor bots like Lane bot. They emphasize the importance of valuable content production alongside AI efficiency for successful content marketing.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode