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Sharona Cohen of DSTNC on Endurance Culture, Brand Curation, and The Future of Cycling (EP.255)
Panic with Friends - Howard Lindzon
The Importance of Having a Passion Brand
I think you'll see more people coming in from other sports and just like being influenced by their, you know, communities or friends. So we're seeing brands that are in the running space actually doing cycling. The last one I've seen that is really great is district vision. They have this whole holistic approach and they just launched their first cycling line. That proves what I was just saying that there's this intersection that really you can't separate between runners and cyclists and skiers.
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