The Importance of Shopping Cart Mentality

If you've managed to set a goal for an individual piece of content, then you can go back to them and say, well, you haven't succeeded. Now, we need to- we really need to roll out shopping cart mentality in these organizations. That you're effectively your page does have a shopping cart at the end of it. And you've got to work out how many people have put your page in that cart. Exactly. I like that. Yeah. Oh, that's beautiful. If the metaphor- If the product crap or is something else? I mean, is my copy not persuasive enough? Because another way that these content owners measure value on is how much content they're