On The Brink with Castle Island cover image

Dave Balter and Jim Myers (Flipside Crypto) on NFTs and on-chain data (EP.332)

On The Brink with Castle Island

CHAPTER

Direct Marketing - How Does It Not Become Spam?

Block chain project wants to know more about their users. It's almost the equivalent of being walmart in saying, bring me a list of people that have shopped at target twice in the last month. How do you imagine direct marketing out reach will unfold? There are services that target users, like e p m s, that are able to message users.

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