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1048: Selling the Cloud, with Mark Petruzzi and Paul Melchiorre

Sales Strategy & Enablement by Revenue.io

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The Importance of Objection Handling

As a sales rep, you should be this winning attitude because it's hard. You're going to probably hear 80% no before you get yes. But you just got to understand you can't get too high on the highs, too low on the lows. Being a friend is not bad or better than being objective.

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