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Today, we’re welcoming industry legend Ellen Rohr to the show. We couldn’t be more excited.
She’s built and sold two companies. Written a slew of unbelievably helpful books including Where Did the Money Go? and How Much Should I Charge? She’s the founder and owner of Zoom Drain which now has over 50 locations.
This episode is all about pricing. AKA how much you should charge and why.
Episode Highlights:
00:00-Intro
01:57-About the 2011 book: How Much Should I Charge?
08:45-Why pricing as a passion?
12:36-How most contractors decide what to charge
17:21-The importance of value
21:34-How to figure out what you should charge
29:05-Importance of billable hours
34:22-The best position to be in the market
39:19-How to know when your price is too high
44:27-How to train your sales team to "own their price"
53:39-Pricing analysis and updates in an inflationary environment.
58:01-Fun Hypothetical Question
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