Tetragrammaton with Rick Rubin cover image

Peter Thiel

Tetragrammaton with Rick Rubin

CHAPTER

The Dilemma of Corporate Ethics and a New Performance Tool

This chapter examines the consequences of retiring the corporate motto 'don't be evil' and the difficulties of maintaining ethical standards in business. It further includes a sponsorship segment for athletic nicotine, highlighting its advantages as a clean source of energy and focus.

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