From Startup to SaaS Success

This chapter chronicles the journey of a software startup, founded in the early 2010s, that specializes in resume management for consultancy firms. It highlights the company's growth to $5.5 million in annual recurring revenue while navigating challenges, emphasizing the importance of user experience and customer feedback in product development. The discussion also explores the co-founding dynamics, the iterative design process, and the shift from engineering to customer engagement as key elements of their success.