"On the scam index, why is this one maxed out? And this one's a zero," he asks. "What we can do is reverse engineer what Harvard does in order to say, well, if we apply the same concepts and principles to a different or alternative skill, we can still give it the same level of legitimacy." He says there are elements that create legitimacy such as turning down people who aren't qualified for your business.
Who will you believe in more, a trusted institution or someone who promises that you're gonna make a hundred thousand dollars a day in five seconds? Today, Alex (@AlexHormozi) talks about the four things that differentiate a legitimate education business from a scam, using Harvard as an example. He also explains how educators can apply these principles to build a valuable brand and maintain legitimacy.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:48) - Pillar #1 & 2: Harvard rejects people & has no income expectations.
(8:16) - Pillar #3: Give tons of free content away
(15:45) - Harvard invests in positioning themselves as number one.
(19:10) - Collect data to make substantiated claims.
(20:48) - Legitimate businesses consistently over-deliver and exceed expectations.
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