
Episode 22: How Bill in Detroit Fires out 9×12’s On Only 2 Hours of Prospecting Per Month
High Response Local Marketing Podcast
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The Value of Confidence in Direct Mail Marketing
This chapter focuses on the nuances of direct mail marketing, contrasting the impact of distributing 5,000 versus 10,000 mail pieces. It underscores the significance of maintaining advertising value and the crucial role of face-to-face interactions in nurturing customer relationships and boosting sales confidence.
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