S4 E2: Facebook Ads/Prime Energy Drink’s Brilliance/Honest Co.’s Insanity
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The Golden Rule of Lookalike Audiences
Facebook only uses 5% of the knowledge that they have helping you target. What really worked for me was lookalike who had purchased twice. I still remember the story where I was spending $800 a day on this ad and I was like, what happens if I increase this 10x? And I went from $800 to $8,000 a day in one,. You know, overnight, like I literally just added a zeron.
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