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S10E07 - It’s Finger Lickin’ Bad: Marketing in the Time of Covid

Under the Influence with Terry O'Reilly

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The New Year: A Brand New Year

KFC has suspended its long-running slogan, a rare instance where a company is choosing to obscure elements of their branding. In a year when going for groceries was almost the only sanctioned activity, who would have thought airplane food would be sold in supermarkets? Frequent business flyers say eating fin air meals was like getting a little bit of normality back in their lives. Golf has exploded in the pandemic, not just because you can play while staying socially distanced, but playing golf made people feel normal again.

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