Ralph and John are throwing conventional wisdom out the window with a mind-blowing Amazon ad case study that'll leave you questioning everything. Spoiler alert: less Amazon spend + smarter Facebook and YouTube ads = MORE revenue. It's all about contribution, not attribution, folks! This episode is packed with actionable insights, groundbreaking data, and a healthy dose of humor. Tune in to unlock the secrets of Amazon's black box and discover how to outsmart the algorithm. Your future profits will thank you.

Chapters:

00:00:00 - Welcome to Ralph and John’s World
00:00:24 - A Feeder Strategy Unveiled
00:00:39 - Data Secrets for Scaling Big
00:01:23 - Cracking the Amazon Code
00:02:35 - Numbers Don’t Lie: Tracking Sales
00:03:19 - Behind-the-Scenes Breakdown
00:04:15 - Live and In Action
00:05:53 - Game-Changing Ad Revelations
00:08:12 - The “Contribution vs. Attribution” Debate
00:08:40 - The Brand Loyalty Puzzle
00:11:12 - The Revenue Surge Experiment
00:22:55 - Ad Fatigue or Audience Overload?
00:33:16 - Spend Smarter, Scale Faster
00:34:01 - Attribution Tools Face-Off
00:34:14 - Unpacking GA4 and Wicked Reports
00:35:18 - Redefining Spend-to-Revenue Success
00:37:19 - Open Mic: Questions That Matter
00:37:37 - Shopping Insights from Google
00:39:27 - YouTube Ad Masterclass
00:40:43 - A Deep Dive into YouTube Optimization
00:44:54 - E-Commerce Data That Drives Strategy
00:58:17 - PMAX + Feeder: A Winning Combo
00:59:14 - Wrapping Up: Next Steps Revealed

LINKS AND RESOURCES:

Amazon Ads Myths Debunked: Spend Less, Earn More! | Tier 11 Live! - EP024
Measurement and analytics
Amazon Seller Analytics: 10 KPIs to Track for a Winning Strategy
Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

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