618: How an Infomercial Unexpectedly Taught Me These Marketing Strategies
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
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Crowdsource Testimonials to Help You Overcome Your Fears Around Purchasing
If you want to leverage this technique, you've got to be collecting testimonials. You don't just want to stop at it's going to take time and money because those are the two main objections for every single purchasing decision out there. But what are other people's fears around investing in what it is that you have? And then how can you crowdsource testimonials where people had that fear and they overcame it? So asking people outright like, hey, are you willing to leave a testimonial? Can I provide a quick framework that will help you to write the best testimonial?"
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