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Doug O'Laughlin from Fabricated Knowledge on management incentives at $APP

Yet Another Value Podcast

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The Impact of IDFA on the Ad Tech Market

Douglas Rushkoff: Mediation is real time bidding on a per unit of advertisement within an app. He says the IDFA thing kind of just ruined the ad tech market for a lot of profit pools. Rushkoff said mediation essentially is a service sold to publishers that helps improve the, it helps, it does all of that for them. "It's pretty much become iron source and unity versus apple oven," Rushkoff added.

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