The fragrance industry is trotting out AI more and more in new creations and creative development, but when it comes to digitizing smells, OSMO is a Google-born initiative that uses machine learning, sensory neuroscience, data science, engineering, fine fragrance, analytical chemistry, and product development to map smells, engineer new smell molecules, recreate living scents, and finagle how olfactory technology can aid other industries. We speak with Christophe Laudamiel, OSMO's master perfumer on this episode.

[What we smell like today: Roja Lost in Paris, Philosophy Fresh Cream Soft Velvet]