The Conspiracy of Peter Teal

The book is called conspiracy because it is fair to say that Peter Teal is conspiring. At some point he stops talking to his friends about the Gawker problem in any public way. He brings into existence this micro law firm that is going to be looking for plaintiffs against Gawker, but not him. And so Gawker has no idea who is coming for them. The important thing to note though is that Hulk Hogan didn't know he was being filmed. Like they're not going to bring him in as a plaintiff.