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An AI Content Buffet with a Side of Search (361)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Budweiser's Super Bowl Ads
The rule of thumb is that what they call working media would be the ads, basically the media space. You want it to be twice about twice. So in other words, if you're spending seven million to put an ad on the Super Bowl, generally speaking, you'd want to be thinking about a three million dollar production budget. Do you feel like there's going to be a winner? Are you already putting bets down? Have you have your fan dual account or draft Kings account that you're betting on? No, I do not.
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