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The HERO System for Creating Viral Videos - Matt Johnston

The Agents of Change Digital Marketing Podcast

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How Did You Become Into Video Marketing?

E rich: How did you get involved in video, and how did you end up making videos that have generated so much success for your clients? I got my masters and in journalism, actually broadcast journalism at syracuse. And then i was a business insider for a couple of years. I started leveraging everything that i sort of learned from the days of hay, what went viral organically,. Whatd people want to watch, whet those things have in common. And i turned those things into ads, and that turned into a company.

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