The same kind of person who would call a proctor and gamble hot line would be the first person in their town to try a new kind of chip, yes? Ind sort of pride themselves on it. So that's like more a measure, if serve, howar early adoptors responding to this, than it is about what's the effect of this food,. Right? We shouldbe, these are all proctor and gambling studies, right? But just on their face we should be sceptical of this.