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805: When the Flywheel Begins to Spin | Chris Greiner, CFO, Zeta Global

CFO THOUGHT LEADER

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Evolving Marketing Strategies and Sales Optimization at Zeta Global

The chapter explores Zeta Global's innovative marketing platform that leverages AI and data for precise audience targeting, cost reduction, and improved ROI. It discusses the CFO's experience leading up to the company's IPO amidst the pandemic, emphasizing virtual IPO preparations and business model evolution. The CFO's focus on enhancing the sales model through data-driven decision-making, sales cohort analysis, and monitoring key performance indicators for sales success is also highlighted.

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