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The ENDCAPS: Celebrating Best-in-Class Digital Merchandising and PDP Activation

Unpacking the Digital Shelf

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Exploring NCAPS Awards and Digital Innovations

This chapter delves into the NCAPS awards, detailing nomination processes and upcoming categories while encouraging listener involvement. It also explores the future of digital product pages in a tech-driven retail environment, highlighting the impact of AI on consumer interactions and the need for new performance metrics.

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