RV E10 - C-Suite Alignment, "Arguments" Against Self Reported Attribution, and More... | Best of TikTok Live
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Building a Community for B2B Edtech Companies
There are effectively two strategies to a community. If you're going to build it from the ground up, I think that you should build it around a specific point of view. The next step is validation that people care about it. You need an evangelist, subject matter expert. This can be like a CEO type. It can get an evangelist level person. But there are certain people that can do this really well. Then our strategy, what we did, it wasn't even a community strategy. We don't need Bant. And so why would we ruin the opportunity by passing them to an SDR for Bant or qualification? Let's just give that directly to an AE that
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