Most people are doing branding completely backwards — and it’s killing their results.
In this powerful conversation, global CEO and marketing thought leader Giuseppe Stigliano reveals why everything you thought you knew about branding is wrong, and what to do instead.
You’ll discover:
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Why “pushing” your brand no longer works in today’s saturated market
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The shift from making people want things to making things people want
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How to apply marketing principles to your career, relationships, and personal brand
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The five steps every human relationship — and every great brand — follows
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Why trying to be on every platform is a losing game, and the smarter alternative
Giuseppe has advised some of the world’s top business leaders, co-authored books with Philip Kotler (the father of modern marketing), and his work has reached over 100,000 people worldwide. This episode isn’t just about selling products — it’s about understanding people, creating real value, and building a brand that attracts without chasing.
If you want to stand out in a world drowning in choices, this is your blueprint.
Connect with Giuseppe
giuseppestigliano.com
Contact ANI
Request A Customized Workshop For Your Company
Follow Kwame Christian on LinkedIn
negotiateanything.com
Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
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TL;DR what is folk?
folk is a CRM, and extension, that helps businesses build
real relationships and close deals.
Why is folk better?
folk is simple, integrated, and proactive to use.
folk’s value proposition?
folk CRM does the busy work for you, so you can focus on
growing your service business.
folk’s tagline
folk, like the sales assistant your team never had
What product details will most excite your audience?
• Our seamless integrations with social channels
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ou
• Know the best leads to reach out to with AI Follow-up
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Useful links & resources
• folk's website
• folk's Linkedin
• Simo, our CEO’s, LinkedIn
• folk's Youtube
