Getting People on the Phone - Is That Really the Challenge?

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Getting people to interact with research can sometimes be, you have to get creative. A 90 fivea servea think 95 % of companies create by or personas and 77% never use it again. So when your average marketer says, man, bire personas are a joke, like, whyre we been wasting our time? I say, ya, that's because you've seen fire personas that are done wrong. You've gone through a poor process.

How do you scale and profitize? You create the perfect buyer persona. But not all personas are created equal. Find out why.

Daniel gets deep into conversation with Adrienne Barnes, the Founder of Best Buyer Persona. In this fascinating dive you’ll hear why most buyer personas suck, how to get it right, and why talking to customers and internal stakeholders is key to your success.

You’ll also hear how Best Buyer Persona leverages a four-pronged research approach to learn who your buyers are, how they behave, and why they behave the way they do.

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LinkedIn: linkedin.com/in/adrienne-barnes-2001

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