88 - How to Create the Perfect Buyer Persona With Adrienne Barnes, Best Buyer Persona
The Marketing Millennials
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Getting People on the Phone - Is That Really the Challenge?
Getting people to interact with research can sometimes be, you have to get creative. A 90 fivea servea think 95 % of companies create by or personas and 77% never use it again. So when your average marketer says, man, bire personas are a joke, like, whyre we been wasting our time? I say, ya, that's because you've seen fire personas that are done wrong. You've gone through a poor process.
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