
SaaStr 492: The 2021 State of Marketing Technology with Marqeta's CMO, Vidya Peters
The Official SaaStr Podcast: SaaS | Founders | Investors
00:00
How Much of the Pipeline Did We Help Create?
We measure the direct traffic to the home page, the monthly unique traffic and insure that is growing at a much faster pace than our revenue. We also love to measure how our product marketing efforts are resulting in the adoption of new products. Building a strong technology stack is essential to be active to day. It's about how much further you can help your marketing budget go because of the smart technologies you are taking advantage of. And last but not least, how you effectively and objectively measure your marketing end to end,. So i will leave you with number one, intent is the new lead. If your brand doesn't look good, your customer experience won't either.
Transcript
Play full episode