Lenny's Podcast: Product | Growth | Career cover image

The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)

Lenny's Podcast: Product | Growth | Career

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Intro

This chapter explores the evolution and significance of brand names in marketing, highlighting how names like Disney and Volvo evoke strong emotional connections. It also offers insights into branding strategies for startups, including effective naming practices and brand development frameworks.

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