15min chapter

The Diary Of A CEO with Steven Bartlett cover image

The Money Making Expert: The Exact Formula For Turning $100 Into $100k Per Month! 10x Your Income Without Working Harder! The Waiting List Hack That Will Make You Millions!

The Diary Of A CEO with Steven Bartlett

CHAPTER

Harnessing the Power of Waiting Lists: A Strategy for Business Growth

This chapter explores the psychology behind consumer behavior, emphasizing the effectiveness of waiting lists in creating a sense of exclusivity and increasing consumer engagement. It discusses the importance of testing market interest before investing in production, using examples of companies successfully leveraging waiting lists to drive conversions. The chapter also introduces a creative idea of using taste testing events and discussion groups via WhatsApp to gauge interest in unique ice cream flavors before committing to production costs.

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