The Inbound Byers Journey

We get obsessed with behind the scene side of things. And again, like it's just the human condition, as you lose sight of what that's like to be the prospect. We have this very kind of limited view into their experience over all. So good examples of thinking about that biris journey and how the prospect priences it is this. But there're also some really great services out there. Think about trust radius and g too crowd, right? If if you go in, Google a product name, you're likely to get at the top of the serp so as you as you google something yore to get search engine results. Wor you goin to see advertisements from competitors