Scrum Master Toolbox Podcast: Agile storytelling from the trenches cover image

How A/B Testing Can Derail Product Development, A Product Leadership Story | Eli Goodman

Scrum Master Toolbox Podcast: Agile storytelling from the trenches

CHAPTER

The Overdependence on A-B Testing in Product Development

This chapter explores the evolution of a once-thriving engineering organization that became overly dependent on A-B testing. It details how initial excitement led to a restrictive culture that hindered creativity and slowed product development by prioritizing data over intuition.

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