The chapter discusses the importance of clearly defining an organization's purpose and individual responsibilities, and emphasizes the significance of framing the mission as a narrative. It also explores the power of words in shaping narratives and influencing actions.
By now you know the framework of story can transform your marketing. But how can story make you a better leader? Today on the StoryBrand podcast, the tables turn as Andy Stanley interviews Donald Miller about how to invite those you lead into a bigger story. Learn the 3 questions you need to answer for your organization and you’ll be ready to re-energize your team. Listen now!
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