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The Turning Point: Leveraging Ecommerce Strategies To Succeed In Business with Kira Goller

The DigitalMarketer Podcast

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What Is Smart Underwear?

I think the main thing is you've got to make sure that you have something that people want. So I think having a background in healthcare and both myself and my brother made it quite easy for us to talk about something that was probably pretty uncomfortable for most people. As a business, we've now evolved. We've added a period of panty range. We actually look at designing a local manufactured underwear range. But a lot of things are coming out of that as well, which is exciting. And I think it's just something we can keep building. Do you also do a lot of social or what would you say are your primary channels? We do. Email is a big one.

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