
Toothpaste
Sliced Bread
00:00
How to Choose the Right Toothpaste
In 1955, the first ever advert that went out on UK television was for toothpaste. The sheer variety of toothpaste now on offer is dizzying. We talk to consumer psychologist Dr Katherine Janssen Boyd about how we choose our products and if there's any evidence to support them. Here's today's big interview with clinical clinician Bernard Deirdre from Dental Prosthodontics at Coronation University in London.
Play episode from 02:25
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