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S6 E4: Our Hot Takes on Running a Design Business
Better: The Brand Designer Podcast
Can You Show Multiple Directions or Concepts to a Client?
You can break the one concept method rule if you want to, as long as you go about it in a way that informs the client from the beginning what your intentions are. I actually have two different concepts, or two different mood boards, or two ifferent color polets, or whatever that looks like for you. Because i like them both for different reasons. One thing i will never do is i will never send anything that i don't like, hoping that the client will pick something else.
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