Sally Kohn: It's been very in vogue for call at the past five to seven years to do something that's more full stack, where you're buying the service as opposed to a piece of software. And so I'm curious both when you thought what you had a very clear understanding of the problem, a lot of pain, personal pain, market pain and then you said, okay, well, how do we want to solve this? And you became quite opinionated that it was human plus machine. And then you made that actually work.Kohn: The risk of any of these tech-enabled services business shapes is, well, are you really just building a services company

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