The Journey of E-Commerce Logistics

This chapter explores the intricate logistics and supply chain processes involved in delivering products ordered online, using the journey of a KitchenAid mixer as a central example. It discusses advancements in technology, the challenges of reverse logistics, and the impact of e-commerce growth on the logistics industry, particularly focusing on sustainability and efficiency. Additionally, the chapter highlights the strategic importance of warehouse spaces and the complexities involved in direct-to-consumer fulfillment.