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#23 Jasper Masemann, Partner at HV Capital | Making It Real Podcast with Jan Brinckmann

Making It Real

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How Important Is the Longer the Contract, the Better?

The longer the contract, the higher the Sv, the better. As a signal byt the offic doesn't work if youare in an early stage and it totally makes sense. You have to take some risk off them, not just with extra customers service, but also maybe with pricing. It's all around. And i'm always discussing that with my colleagues, do we really understand this? Does the founder really understand this, the whole process behind it?

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