Mumford argues that technology, the technological system here, it bribes people. And his argument is that the kind of technological system, the companies who are engaged in it, they get people to agree to go along with it by offering them a share in the benefits of the new technology. They get to enjoy all kinds of exciting consumer gadgetry and so forth. That allows them to feel like they are the ones who are benefiting, like theyre getting something out so sure, there's still, of course, the control and the alienation and all those things but people feel like they're getting something out of it too.

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