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Part Two - Coming to America

The Making of Messi

CHAPTER

The Impact of David Beckham and the Potential of Lionel Messi in MLS

This chapter discusses the growth and popularity brought by David Beckham's arrival in MLS and the potential effect Lionel Messi's arrival could have on soccer in the U.S., highlighting the increase in jersey sales, international TV distribution, and growth of the league.

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