The Importance of Storytelling

This is the moment where we should bring the importance of storytelling. For me it actually came to play with the whole scenario process I also have a major in communication and public relations. At Shell for example they had this one scenario it was called the Humpty Dumpty's scenario. The CEO of Shell International mentioned that all the time people then live in this scenario. It's just something that the human mind the human imagination starts to work.