South London's rail network is very well supplied with trains that don't appear on the underground map. You can probably buy insanely undervalued property next to a railway station south of the river, which is actually half the journey time into work. I think there's enormous potential to know what economists are wrong about.
Author and Advertising Executive Rory Sutherland of Ogilvy talks about his book Alchemy with EconTalk host Russ Roberts. Sutherland makes the case for the magic (yes, magic!) of advertising and branding in helping markets work well. This is a wide-ranging conversation on consumer choice, public policy, travel, real estate, and corporate decision-making using insights from behavioral economics and decades of experience in the world of advertising.