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When in Doubt, Zoom Out

The Compound and Friends

CHAPTER

How to Talk to People on LinkedIn

Twitter is unmonetizable as we know, right? Not just... I don't know. They were doing $5 billion in revenue in 2021. LinkedIn did $15 billion. Who do you talk to on LinkedIn? It's people that are using their real names. You guys have the best player on earth playing for your team. Are you going to get excited about this or not really? Cubans don't play soccer. The first night they got Lionel Messi, they didn't play him in the first half of the game. And everyone's like Kim Kardashian's there. Like it's a big deal. "I swear to God. I use it all the time," he says

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