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284 - How to scale a health tech business internationally. Robert Milsom, New Zealand Trade & Enterprise (NZTE)

Talking HealthTech

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The Importance of Spending Time in Market

Having boots on the ground, or having a connection at least somewhere that mayt help you navigate that environment is really tough. I think they're both of those things, kind of tied of trust don't they? But in different ways. You knowfom one side, it gives the credibility that someone's willing to vouch or at least provide an introduction. That provides the trust that this is some one to speak with. And then on the other side, in other markets that require more kind of validation by the product, it's again, that that trust and credibility based onbut i think both of thosethings are really important aspects to have.

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